MailerLite Review – Is It Worth Your Attention? – A Modern Way To Send Out Emails
Email marketing is one of the most powerful ways to get your message in front of your customers.
It's not just about sending a “here we are” email, either.
With an email campaign, you can build up anticipation for a big sale, announce product updates and improvements, and even provide customer support.
So how do you know which email marketing platform is right for you?
MailerLite has been around for years and is still going strong.
Here are some reasons why MailerLite deserves your attention!
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What Is MailerLite?
MailerLite is an email marketing service provider with a focus on beautiful email design and exceptional customer support.
With MailerLite, every customer is treated like a friend.
It's their goal to remove the complexity from email marketing with easy-to-use, yet powerful features.
MailerLite isn't just for email marketers.
Their mission is to help everyone communicate better online from small businesses to non-profits, from bloggers to real estate agents.
They are a team of creative, fun, and hardworking individuals who are passionate about what they do and strive for the best results in their work and services.
And give you the ability to create beautiful emails that look great everywhere and provide the tools.
You need to create stunning newsletters and automate your email marketing.
The Benefits of MailerLite
I actually found MailerLite when I was looking for an alternative to ConvertKit. I'd been using ConvertKit for almost two years.
And while it has some great features, there are a few things I didn't like about it.
One of those things is that it's not very customizable.
MailerLite, on the other hand, is incredibly customizable.
You can change everything about your email template – not just the colors and fonts, but also the width of the content blocks and more.
This means you can really make your emails look exactly how you want them to.
Another thing I love about MailerLite is that it's got a really cool feature called “automation rules.”
These are basically a set of rules that you create that tell MailerLite when to send out certain emails.
For example, you can create a rule that says “send me an email every time someone signs up for my newsletter.”
Or you could create a rule that says “send me an email every time someone buys something from my online store.”
It's super easy to do and saves you a ton of time (and money!)
Related Article: Click Funnels Review – The Best Or Just Simply Over-Rated?
MailerLite Automations
MailerLite features a number of handy automations that help you save time and get the most out of your email campaigns.
Automations are an easy way to set up recurring tasks for your subscribers without having to send out a new email every time.
For example, if you want to remind people about an upcoming sale, MailerLite has you covered with its automated campaign feature.
You can set it up so that at a certain date, a series of emails will be sent or just one email reminding customers of the sale.
Or, let's say you have some updates on product X.
You can use MailerLite's automation to send your customer base an update when they open the app.
In their inbox preview window, or even in their spam folder (if they haven't opened anything from you yet).
The automation also works if someone subscribes to your list as soon as they subscribe they'll receive the latest updates straight away.
MailerLite Customer Support
MailerLite offers 24/7 customer support. If you have any questions or need help with anything, they are just a phone call away.
This makes MailerLite a good option if you're not familiar with email marketing and don't know where to start.
They can point you in the right direction and walk you through the process of setting up and designing your campaign.
What features can I expect to find?
How many features can you expect to find on MailerLite?
Well, the answer is quite a lot. It’s a complete tool that’s designed to help you manage your email marketing campaigns and drive sales for your online business.
The cool thing about MailerLite is that it comes with an intuitive user interface which makes it easy to use and master in a very short period of time.
Although it offers a lot of features, it’s not confusing at all.
To give you better insight into what you can expect from MailerLite, here are some of its most notable features:
● Email Automation
● Free email templates
● Automated welcome emails when people subscribe
● Analytics reports and performance tracking
● Landing page builder
● Social media apps to share your newsletter on social platforms
● Forms and surveys to collect information from your audience
Although my list of favorite services for sending emails should be a bit longer, MailerLite does not disappoint.
On the contrary, I'd dare say that this service has everything you might need to start communicating with your subscribers and grow your business.
They offer an intuitive user interface and powerful features that can help you create beautiful emails and automate your email marketing.
Don't worry if you don't have any programming skills or any experience with email marketing, MailerLite is fully beginner-friendly and anyone can use it
Subscriber segmentation and tagging
You can group your subscribers, so only certain groups get emails for specific products or services.
Use tags to keep track of subscribers who share similar interests. This allows you to create focused email campaigns with relevant content.
Landing pages creator
You can create landing pages to help you increase your conversion rates.
The landing page creator is easy to use, and it's integrated with MailerLite's email marketing platform, which makes it easy for you to start capturing leads right away.
Automation
MailerLite features a number of handy automations that help you save time and get the most out of your email campaigns.
Automations are an easy way to set up recurring tasks for your subscribers without having to send out a new email every time.
For example, if you want to remind people about an upcoming sale, MailerLite has you covered with its automated campaign feature.
You can set it up so that at a certain date, a series of emails will be sent or just one email reminding customers of the sale.
Or, let's say you have some updates on product X. You can use MailerLite's automation to send your customer base an update.
When they open the app, in their inbox preview window, or even in their spam folder (if they haven't opened anything from you yet).
The automation also works if someone subscribes to your list as soon as they subscribe they'll receive the latest updates straight away.
Email and chat support
MailerLite offers 24/7 live chat support as well as email support during business hours (5 AM – 5 PM ET). They also offer free phone support for all annual plans.
MailerLite Pricing
MailerLite is free for up to 1000 subscribers and 12,000 emails per month. The pricing goes up with the number of subscribers you have.
All plans come with unlimited sending, automation, landing pages, and 24/7 support.
Sending emails to more than 1000 subscribers will cost you $10 a month for 2500 subscribers. For 5000 subscribers, it is $15 a month and so on.
Plans are billed monthly or annually based on your choice.
An annual plan will get you two months free. That is two months of MailerLite for free if you pay in advance for a year.
All plans come with a 30-day free trial where you can test-drive all the features and see how it works out for your business before committing to it.
MailerLite Pros and Cons
Pros
● Drag & drop builder
● Responsive design
● Automation and segmentation
● Landing pages
● Detailed analytics
Cons
● Could use more integrations
● Clunky process to create campaigns
Conclusion
MailerLite is a complete email marketing solution that helps you send professional emails on your behalf.
It is a simple, easy-to-use platform that can help you create successful marketing campaigns without having to learn complicated coding languages and programming.
Mailerlite has many features that can help you customize and automate campaigns to reach your audience and run them with ease.
You can use Mailerlite for sending newsletters, email blasts, and drip campaigns.
There are many benefits to Mailerlite, such as affordable pricing and an intuitive interface.
However, it does have a few drawbacks that are worth noting, such as the lack of templates, the inability to add custom events or triggers, and the inability to create custom fields.
Overall, Mailerlite is a great tool for any business looking to improve its email marketing endeavors.
