AWeber Review – The All-in-One Email Marketing Solution
There are a lot of Email marketing solutions out there and AWeber ranks high on the list.
Many people even consider AWeber to be the best email marketing software for small businesses.
In my honest review, I will share with you the Pros and Cons of AWeber and help you decide if the service is right for you.
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At a Glance
AWeber is a full-service email marketing solution that allows you to create, send and manage newsletters, signup forms, and more.
It's a great way to connect with your customers, grow your audience and keep them informed about what's happening with your business.
AWeber was founded in 1998 and has since built up a team of more than 100 employees.
The company currently serves more than 120,000 businesses around the world
Including entrepreneurs, small businesses, and large enterprises like Unilever and Shopify.
It comes with a range of features that allow businesses to segment.
Subscribers and send targeted emails based on subscriber behavior.
AWeber Benefits
Drag-and-drop editor
Design an email newsletter using AWeber's drag-and-drop editor and layouts.
Autoresponder tools
Send a series of automated emails to new subscribers after they sign up for your mailing list.
A triggered email tool lets you send emails based on subscriber activity
(e.g., opens, link clicks, purchases, visits a specific page/location).
List management & segmentation
Manage large lists by segmenting them into smaller groups.
Based on criteria such as interests or engagement level.
Create multiple opt-in forms and embed them on your website or blog posts to grow your mailing list.
Mobile responsive design
Preview how your newsletters will look on different devices before sending them out
Email Marketing
AWeber provides a variety of email marketing tools that make it easy for marketers.
To build and manage their email campaigns.
There are four different types of emails they offer – autoresponders, sales, broadcasts, and newsletters.
In addition to email marketing, AWeber also offers a suite of other services including landing pages.
Webinars, social media management, Facebook ads, and more.
Customizable Templates
Email templates are an essential part of your email campaign.
Aweber allows you to fully customize your templates by selecting from pre-designed layouts or uploading one of your own.
You can also edit the layout using HTML codes or add images for an even more customized message.
AWeber Customer Support Options
Customer support is a major concern for many business owners.
AWeber does an excellent job of ensuring that users are well supported.
Toll-Free Customer Support Telephone Number
AWeber offers a toll-free customer support telephone number to all users.
This phone number provides an easy method of communication with the AWeber customer service team.
They are available to address any questions or concerns you may have 24 hours a day, 7 days a week.
Live Chat Support
If you prefer live chat over telephone support, AWeber also offers this option.
The AWeber live chat service is available Monday through Friday from 9:00 am to 8:00 pm EST.
And there is often someone available on the weekend as well.
While this isn't as comprehensive as their telephone support options.
It's still better than many other email marketing providers offer.
Video Tutorials
If you're the type of person that prefers to find answers on your own rather than contacting customer service.
AWeber has a comprehensive collection of video tutorials.
That will help you master their email marketing platform.
These videos are easy to follow and provide step-by-step guides.
For accomplishing specific tasks within the AWeber system.
They make it very easy to learn how to properly!
Aweber Pricing
AWeber offers a free 30-day trial.
After that, you'll be billed monthly or annually.
The annual plan is billed upfront and includes one month free.
All plans include unlimited emails, unlimited storage, and unlimited landing pages.
Here are the prices for each plan
Monthly Plan – $19 per month for up to 500 subscribers
Annual Plan – $16 per month (billed annually at $194) for up to 500 subscribers
Monthly Plan – $29 per month for up to 2,500 subscribers
Annual Plan – $26 per month (billed annually at $311) for up to 2,500 subscribers
Monthly Plan – $49 per month for up to 5,000 subscribers
Annual Plan – $46 per month (billed annually at $551) for up to 5,000 subscribers
Monthly Plan – $69 per month for up to 10,000 subscribers
Annual Plan – $66 per month (billed annually at $792) for up to 10,000 subscribers
AWeber Third-Party integrations
AWeber integrates with over 700 apps, including Facebook Lead Ads and Shopify.
That’s a lot of options for you to integrate AWeber into your existing tech stack.
Popular integrations include.
● WordPress
● WooCommerce
● Infusionsoft
● Facebook Lead Ads
● Shopify
● Constant Contact
● GetResponse
AWeber Analytics and Reporting
AWeber's Analytics and Reporting page gives you a lot of information.
About your subscribers and how they interact with your emails.
You can access your AWeber analytics reports by selecting.
The Analytics tab at the top of your dashboard.
AWeber Dashboard -> Analytics
The first thing you'll notice after clicking the Analytics tab is the overview section.
This section gives you a quick summary of your list's overall performance, including.
Total emails sent
Unique opens (total opens – total opens by each subscriber)
Unique clicks (total clicks – total clicks by each subscriber)
Percentage of emails opened (total opens / total emails sent)
Percentage of links clicked (total clicks/emails delivered)
You can see the number of emails opened and clicks for each campaign in either a table or a graph.
As well as the number of complaints, unsubscribes, forwards, and social shares.
These numbers are useful for tracking the performance of your campaigns.
Which is useful for finding out what content is most interesting to your readers.
Aweber pros and cons
AWeber Pros
Large feature set with all the tools you need to start building your email list and sending emails that get results.
Great automation options let you easily run nurture campaigns.
Using autoresponders or targeted campaigns using automation “if-then” rules.
Excellent segmentation lets you quickly identify your most engaged subscribers.
So you can send targeted emails that boost conversions.
Email analytics give insights into every aspect of your campaign performance so you can improve future campaigns.
AWeber Cons
You are charged to host unsubscribed contacts on your account.
You can’t include or exclude multiple segments at once when sending an e-newsletter.
There are cheaper options out there that offer considerably more features.
While the landing page builder is useful.
It doesn’t provide A/B testing or a way to use Facebook pixels / Google
Analytics cookies in a GDPR-compliant way.
Some of the templates look a bit dated.
The RSS to email templates are poor and they can’t be edited using Aweber’s standard drag-and-drop email builder.
Conclusion
By now, you probably know that having an email marketing campaign is a must for any small business owner.
Who wants to stay in touch with their customers and prospects.
You also likely know that there are a variety of email marketing services out there.
Each with its own set of pros and cons.
AWeber is a great email marketing platform to consider.
If you are looking to manage a small newsletter and grow.
AWeber offers numerous features that are useful for the average business.
Such as an easy-to-use drag and drop campaign editor and subscriber management capabilities.
That enables you to take back control of your data and leverage it for an improved email marketing strategy.
At $19.99 per month for the standard plan.
Aweber costs about what you'd expect when it comes to the average price of an email marketing provider.
Related Content: AWeber Review – Where it all began
